With drastic increase of travel companies in the market, the competition has become intense at local, national and international levels. Due to which developing smart campaigns and building up customer loyalty is a tedious task to accomplish. For a travel agency, identifying and extracting manual activities are challenging because of the nature of well integrated processes at the back end. However this can be taken care of by using certain travel management software and going online.

Travel management software provides integrated applications that work for front office as well as back office business processes and makes work easy plus enhances response time to customers giving better online competition to others. Travel agents need to understand how travel management can be simplified through automation of back end office by replacing manual work activities with software applications that bring down the frequency of committing manual mistakes. Investment on online automation software or dedicated ERPs for travel agents is a onetime investment that can resolve manpower issues and management issues of the travel agents.

More customers are now inclined to use a good travel agency. But that is not enough. From being a good travel agent to being among the best, you have to understand your customers thoroughly and offer them more than what they ask for. You have to engage them with an exclusive search experience as well as exciting travel content. Online travel agencies need to remember that the work does not end after traffic acquisition and also needs conversion which eventually earns revenue. Some helpful tips to attract and retain customers are to optimize the website with user-friendly interface, embrace the best marketing tool, customer personalization and segmentation, integrity pays, target high web traffic sites, customize packages and offer integrated loyalty program. A good value proposition is and will always be the only way to retain customers in the tourism industry and investing in good online travel agency software can do wonders for a travel business.  

Read full article at: https://www.tourgenie.com/travel-diaries/travel-blogs/travel-agency-going-online-to-sustain-in-competition