What is customer relationship management all about?

The phrase Customer Relationship Management evokes, what is to be said, a very sales heavy emotion in the mind of any reader. Imagine a person on the phone with a customer, friendly, polite and then trying to up-sell something. Also imagine a relationship manager at a bank who becomes un-cooperative when something goes wrong and tries to convince the customer that the fault lies with him/her and not the management of the company. What is your relationship with the brands you interact with? The ugly truth is that this has unfortunately become a given when it comes to Customer Relationship management.

Most of the major brands have now discovered this fallacy and are moving rapidly towards well designed customer relationship management programs. This gave birth to what is known as Customer Relationship Management (CRM) systems. There is no industry that is not dependent on management of customer relations, and the Travel and Tourism industry is no stranger to it anymore.

Today over 70% of the industries are using some form of technology to give a better customer experience. It is important to understand the choices and preferences of the customers. Also it is important for the company to not let the information of the customer and from the customer get scattered everywhere. This must be a system to keep and manage it all.

Here is a way of creating, customizing and keeping track of all your travel business related data. The TourGenie Travel Management System is a brilliant solution tailored for travel agents to help, organize and help you to give extra boost for you market your brand better to travelers directly. Read full article at: https://www.tourgenie.com/travel-diaries/travel-blogs/what-is-customer-relationship-management-all-about


What is customer relationship management- All you need to know

Many do not know what customer relationship management is but actually practice it without even knowing. It is a strategy for managing potential and current customer relationships through collection and analysis of data. And if you are in travel business, it is even more crucial for you to understand what customer relationship management really means.

Customer Relationship Management is how you go about managing customer relationships, knowing that, not all customers are created equal. This means the way you handle your relationship with X is not the same as you would do to handle your relationship with Y.

The few principles of what constitution of relationship management is for customers are very straightforward. Always put the customers first and look through their eyes. It takes a good while to nurture and build a relationship with them but it takes just one wrong step for all of it to come crashing down. Make use of CRM in proper way and know what your customers want through their preferences, behavior and offer what is relevant. Without a centralized platform for customer interactions, communications slip through the flood of information – this in turn leads to less than ideal responses to your customer. So focus more on administration rather than sells.

Customer loyalty programs are increasingly adapted by companies to build lasting relationships with their customers. They give new customers reasons to choose you and existing customers a reason to come back to you. Also, cloud-based CRM systems, such as TourGenie, make every operation easy and reliable. Your sales force out on the road can check data, update it instantly after a meeting or work from anywhere.

Customer relationship management is not a single sprint — it is a marathon that takes time to develop and nurture lasting customer relationships and this requires sharp focus on improvement of the overall customer experience.

Read full article at: https://www.tourgenie.com/travel-diaries/travel-blogs/what-is-customer-relationship-management-all-you-need-to-know